WHO WE ARE
The History of the Best Angus Beef
It was 1978.
Getting a great steak in the 1970s was hit or miss. The Certified Angus Beef® brand founders said,
You know what? We can do better. We can create uncompromising quality standards and then find the best Angus ranchers to help us raise a great tasting product.
The eventual result was the Certified Angus Beef® brand, the first premium brand of beef in the world. A genuine who’s who of ranchers, along with Dr. Bob VanStavern, a renowned meat scientist from Ohio, USA. He developed our standards that are still part of the brand’s foundation today.
The vision to be the best of the best remains.
Which is why every cut of our beef is judged on 10 exacting quality standards. And why no other brand of beef is as juicy, as tender or as full of flavour.
A lot’s changed since 1978, but we’re still a passionate collection of family ranchers dedicated to producing the best sustainable, high-quality beef loved by brand enthusiasts around the world.
Canadian Power
The Certified Angus Beef® brand was first sold in Canada by Macgregors Meat & Seafood in 1991. Early adopters included Bardi's Steak House and Black Angus Steak House in Toronto, with Cactus Club Cafe and JOEY restaurants following soon after. Loblaw licensed its eastern stores in 1994, and Longo's joined in 1997. Today, Canada is the brand's largest international market.
Canadian Production of the Certified Angus Beef® Brand
In the late 1990s, The Certified Angus Beef® brand partnered with the Canadian Beef Grading Agency (CBGA) to establish high-quality beef production in Canada, becoming the first beef brand in the country. IBP-Lakeside and Cargill High River in Alberta were the first packers.
Today, five Canadian plants, including Cargill High River, Cargill Guelph, JBS Brooks, St. Helen's Meat Packers, and Harmony Beef, produce the Certified Angus Beef® brand.
First International Logo
The Certified Angus Beef® brand transcreated its logo into French in 2019, becoming the first of several localized logos used worldwide. The French logo was introduced in the Quebecois market, generating enthusiasm and fostering goodwill.
