We consider Verified Beef Production Plus (VBP+) in Canada and Beef Quality Assurance (BQA) in the U.S. as our baseline for cattle care, ensuring cattle are handled in a safe, humane and sustainable way.
We want to leave the land better than we found it by investing in the open grasslands where cattle are raised and helping to protect these vital ecosystems.
The best-tasting beef is made possible by quality people. We support the local communities where our beef is raised and enjoyed.