From interactive butchery to extraordinary cuisine, the Certified Angus Beef ® Culinary Center is built to deliver a memorable experience that engages all of the senses, sparking exhilaration and new ideas.
Discover
Since its start in 1978, the Certified Angus Beef® brand’s reputation has been built on quality. “Good” just isn’t good enough for the chefs, butchers and beef lovers who count on it to exceed expectations.
This spirit, with a passion for flavor and a focus on discovery, comes to life in our state-of-the-art culinary center through custom business-to-business programs and events.
The heart of the Culinary Center is the “Meat Lab”, where guests take an active role.
- Fully equipped, with overhead rail for full-side butchery
- Identify popular and underutilized cuts
- Create signature grinds
- Explore charcuterie, salumi, and sausage-making
- Examine dry-aging and other artisanal techniques
Innovate
Like you, we don’t just wonder “What if?” We’re also passionate about “What’s next?”
The Culinary Center is a place to learn, to create and to experiment by immersing yourself in a one-of-a-kind butchery and culinary experience. Experimentation, craftsmanship and new ideas are always on the agenda.
Science, craftsmanship and art all come together in our kitchen - the backdrop for culinary ideation and learning.
- Take beef cuts from butcher’s table to the plate
- Experiment with tools of the trade and techniques
- Bring the latest flavor trends to life
- Collaborate, share ideas and test menu applications
- Sample and savor unique culinary creations
Experience
There’s nothing better than a day spent sharing ideas, experimenting with new techniques and enjoying extraordinary flavors.
We welcome chefs, butchers and beef professionals to visit our culinary center for a one-of-a-kind experience, all focused on making beef even better than you thought possible.
Culinary Center guests go home with knowledge and ideas that are not only relevant to their business, but designed to boost sales.
- Understand the science behind the brand’s quality specifications
- Uncover innovative solutions to maximize profits
- Overcome sales objections and understand the brand’s real value
- Visit a family farm and learn the true beef production story
Like you, our team is passionate about quality beef – and eager to help you take your expertise to the next level.
MEAT SCIENTIST
Diana Clark
MEAT SCIENTIST
Dr. Daniel Clark
CHEF
Tony Biggs
CHEF
Venoy Rogers III
ATTERHOLT FARM
Aaron & Mandy Atterholt
FAQs
Simply put, it's a unique, state-of-the-art facility designed to showcase quality beef and offer guests the opportunity for custom, immersive learning opportunities. Programs are geared to beef professionals – chefs, restaurateurs, foodservice distributors, retailers, butchers, processors and meatpackers – looking to boost their business by mastering the science and art of quality beef while enjoying an unparalleled culinary experience.
No, our culinary center is private and reserved for business-to-business objectives. Programs are by invitation only. Our guests rely on top-quality beef as an integral part of their businesses and are looking to take their expertise to a new level.
Our sessions are geared to guests' individual needs and business goals. They may include beef butchery, exploration of underutilized cuts, artisanal techniques like charcuterie and dry-aging, custom grinds, or beef grading and the brand's exacting specifications. Guests may also experiment in the kitchen with specific cuts, techniques or equipment, learn about culinary trends and emerging flavor profiles from our culinary team, or participate in a "mystery basket" competition.
We know the bottom line matters, too – so our team can discuss ideas for retail case merchandising or ideas, profitable alternative cuts, novel presentations and other marketing solutions that can boost your profitability. And, of course, you may want to visit a local Angus farming family to learn more about the brand's ranching heritage and how good decisions at the farm can help ensure a great eating experience at the table.
Please contact our team using this form. We'll be in touch to discuss your goals and program options.
The Culinary Center is the heart of your Certified Angus Beef ® brand experience, but there's no one-size-fits-all visit. Plan to visit a working farm, participate in sales training or register for a chef competition.
Expert or novice, we welcome you to join our team for an engaging experience where you'll make connections, deepen your expertise and, of course, enjoy delicious, top-quality beef!